Update bottles size and price

We have received several questions recently as to why some bottles have become smaller and whether this has made our products relatively more expensive.
Justified question. Therefore, an explanation is in order.

New format Oliehoorn 750ml squeeze bottles

Oliehoorn supplies wholesalers, catering companies and consumers. We have many types of packaging: from sachets to bottles and buckets. All with different content sizes. Because every Oliehoorn user has different serving applications. In the context of sustainability, we are constantly looking for ways to preserve the environment and avoid unnecessary waste. In doing so, we keep a close eye on market research and trends.

To give an example, of the approximately 8 million Dutch households, more than 3 million are single-person households. Moreover, an average household in the Netherlands consists of 2.1 people. In most households, sauce consumption is naturally much lower than in a cafeteria. Because our sauces have an expiration date (tht) of 6 months, it happens that sauce bottles end up in the trash while they still contain sauce. Unnecessary waste. In short, the 900 ml sauce bottle turned out to be too big for most households. Partly on this basis, we replaced the 900 ml sauce bottle for the consumer market with the handier 750 ml version. In addition, the range has even been expanded to include a smaller 270ml bottle.

We like to listen to our fans. So if, based on new insights, there appears to be a need for a larger bottle, there is nothing stopping us from still adding a larger bottle to the segment.

Smaller size, same price?

There is no relative higher price, with our curry sauce and tomato ketchup in smaller packaging. Unfortunately, this is the case with some products. These are the products in which vegetable oils are used, such as mayonnaise and chip sauce. The purchase prices for vegetable oils have risen sharply recently due to the scarcity of raw materials as a result of the war in Ukraine and the Corona pandemic. And that ultimately affects the price you pay as a consumer.
By the way, we do issue a recommended price, but Dutch retailers are free to set their own pricing.

Hopefully this will give you more insight. If, following this explanation, you still feel the need to leave a comment, please send it to suggesties@oliehoorn.nl.